Mastering Review Management: How to Add Reviews to Shopify

If you’re running a Shopify store, you’ll know just how important reviews can be. They’re not just a way to show off your top-notch customer service, they’re also a powerful tool to boost your SEO rankings and increase your overall sales. In this article, I’ll guide you through the process of adding reviews to your Shopify store.

Adding reviews to your Shopify store can seem daunting at first, but don’t worry. I’ll break it down into simple, easy-to-follow steps. By the end of this article, you’ll be a pro at adding reviews to your Shopify store.

We’ll cover everything from choosing the right review app, to setting it up, and even how to encourage your customers to leave reviews. So, whether you’re a Shopify newbie or a seasoned pro, stick around. There’s something for everyone here.

Choosing the Right Review App for Your Shopify Store

Your journey to adding reviews starts with picking the right app. There’s a plethora of Shopify apps designed specifically for capturing, managing, and displaying product reviews. Here’s what I consider when recommending an app to my clients:

  • User-friendliness: Your chosen app should offer a straightforward way for customers to leave their thoughts. If it’s too complicated, they’ll simply abandon the process. Look for apps with easy-to-use forms and intuitive interfaces.
  • Moderation capabilities: An ideal app allows for review moderation. This lets you filter out spam or offensive reviews before they reach your product pages.
  • SEO boosting features: Choose an app that promises to boost your SEO. Look for those that highlight “SEO-friendly” as a key feature. They should generate review snippets that search engines can easily digest.
  • Price: While many good apps offer free plans, you may find a need for more advanced features. Be prepared to invest if it brings more value to your store.

Some of the best review apps for Shopify include Yotpo,, Loox, and These are all highly rated by Shopify store owners for their exceptional features and fair pricing.

Your choice ultimately depends on the unique needs of your store. Trial a few different apps and see what works best in terms of usability, moderation, SEO optimization, and cost. It’s all about finding an app that fits into your workflow and enhances the overall shopping experience.

Once you’ve chosen an app, the next step is setting it up on your Shopify store. Let’s delve into that process now.

Setting Up the Review App on Your Shopify Store

Once you’ve chosen the perfect review app for your needs, the next exciting step is introducing it to your Shopify store. Don’t fret, this isn’t as complicated as it sounds.

Feel comfortable knowing that most of these apps offer an easy installation process. Often, it’s a simple click and authorize setup that won’t cause you any headaches. However, some apps offer variations in their setup process, so you’ll want to be aware of those.

For instance, Yotpo requires you to embed their widget into your site. On the other hand, Loox and offer an automatic installation option., meanwhile, provides you with a guide to follow along during the process.

Keep in mind that adding the review app to your Shopify store is only the first step of the setup process. The subsequent phase involves customizing the look, feel, and functionality of the reviews section to match your brand’s unique style.

This might involve:

  • Changing the color of review stars
  • Displaying reviewer’s photos
  • Adjusting the review request timing

These customizations are integral in ensuring shoppers can efficiently interact with the reviews and leverage them to make informed purchase decisions. It’s about striking the right balance between maximizing visibility and maintaining a seamless user experience.

There you have it! You’re well on your way to enhancing your Shopify store by integrating a user-friendly and SEO-optimized review platform. As you navigate through this process, remember that it’s all about what works best for your store, brand, and ultimately, your customers. From finding the right app, installing it, and customizing the settings, make each decision with those objectives in mind.

Customizing the Review App to Match Your Store’s Look and Feel

Once you’ve installed your chosen review app, it’s time to move onto customization. This is where you can truly make the review feature feel like an integral part of your Shopify store.

Personalization is key in making your customers feel at ease and trust the reviews they read. You’ll want to ensure that the reviews section matches the color scheme, typography, and overall style of your store. This helps in maintaining brand consistency.

To do this, most review apps offer a variety of customizable features like:

  • Changing the color of the review stars
  • Displaying reviewers’ photos
  • Adjusting the review request timing.

Creating a unique and branded review section is directly linked to how well your customers trust and interact with the reviews. This in turn affects how those reviews influence potential buyers.

Don’t shy away from playing around with these customization settings. They are there to help your store, and the review section, look and feel just right.

Just keep in mind – though the customization process can be fun, it’s also important to prioritize a clean and user-friendly interface. A cluttered or complex review section can deter customers from leaving reviews or even lead them to question their trust in them.

All this hard work isn’t just about aesthetics. It’s about providing a review experience that helps customers make informed purchases. And satisfied customers are ones who’ll come back for more, contributing to the healthy growth of your Shopify store.

Remember, customers are more likely to trust reviews when they feel like they’re an authentic part of the site’s design and user experience.

Encouraging Customers to Leave Reviews

So now that you’ve set up and customized your review section, the next big step is encouraging customers to leave reviews. This isn’t always as simple as it sounds. Customers are busy folks and often need a prompt or a little incentive to share their thoughts. Here’s a few strategies I’d suggest:

  • Timely review requests: Don’t wait for weeks after the purchase to ask for a review. The customer’s experience with your product is freshest in their mind in the first few days after the purchase, so that’s the best time to ask.
  • Incentives for reviews: Consider offering a small incentive for leaving a review. It could be a discount code for their next purchase, or even a small gift. Keep in mind, though, that it’s crucial to make clear that the reward is for any review, not just positive ones. We’re after genuine feedback here.

But, remember, while getting reviews is important, it’s not about manipulating or forcing feedback. Your ultimate goal should be to make your customers so happy with their purchase that they’re excited to leave you a review. This means offering top-notch customer service, high-quality products, and a shopping experience that’s a pleasure from begin to end.

In the end, reviews aren’t just about improving your store’s SEO or driving more sales. They’re a valuable tool for learning from your customers and improving your business. So listen carefully to what they have to say, and use their feedback to get better and grow.

By using these strategies, you can not only encourage your customers to leave reviews, but also create a credible and authentic review platform that drives trust and engagement within your Shopify store. It’s an ongoing process, but the rewards are worth it.

Monitoring and Responding to Customer Reviews

After setting up your review app, customization isn’t where the job ends. It’s just as crucial to stay engaged by monitoring your reviews consistently.

Every Shopify store owner knows that engagement is key. Reviews are one of the best tools for engagement. So how do we tap into this?

First, we need to consider how often we’re checking reviews. Reviews can offer immediate insight into our products and customer service, so a daily check-in isn’t overdoing it. If we’re on top of the feedback, we can make necessary changes swiftly.

Then, it’s not just about reading the reviews but also responding to them. An unreturned review may feel like unreturned customer service. Make sure to thank every customer, whether their feedback was positive or negative.

When dealing with negative reviews, don’t ignore them or hide them. Answer sincerely, show you care and want to make good on any shortcomings. This small act may change a negative review into a positive experience, showing potential customers that you value their feedback, and will strive to make them happy with their purchase.

Consider the workflow you’ve established for customer queries, and adapt it to manage your reviews. Assign team members to monitor, respond, or escalate reviews as needed. This proactive approach can prevent small issues from becoming big problems, fostering trust and engagement with your customer base.

No two customers are the same, so flexibility and adaptability in responses are paramount. By treating your reviews like an ongoing conversation, you shape a credible, authentic review platform that builds trust and keeps your customers engaged.

While handling reviews may seem daunting, it’s well worth the effort. Beyond simply providing a platform for customer feedback, effective review management drives trust, which is a crucial factor in encouraging engagement and improving the long-term performance of your Shopify store.


We’ve journeyed through the process of adding reviews to your Shopify store, and it’s clear that it’s more than just a simple setup. It’s about fostering engagement, adapting your workflow, and responding to reviews swiftly and effectively. Both positive and negative feedback are vital for growth, showing your commitment to improvement and customer satisfaction. Remember, it’s not just about having reviews. It’s about how you manage them. Checking reviews daily allows you to make necessary changes in real time, ensuring your store is always at its best. By embracing this approach, you’re not just adding reviews, you’re building trust, encouraging engagement, and driving the long-term performance of your store. So, here’s to your success as you harness the power of customer reviews on Shopify!

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